Goal: Understand what you’re building, who it’s for, and how it needs to work. This is your “initial homeowner meeting.” It’s where we talk dreams, goals, and must-haves.

• Define business goals, services, and offers

• Identify required features and functionality

• Map your website structure (your “floor plan”)

• Collect wishlist items: bookings, blog, e-commerce, client portal, etc.

• Set tone and direction for voice, visuals, and overall experience

Like a homebuilder’s Fit & Finish meeting, this ensures every detail supports your long-term goals.

Goal: Set expectations, align on deliverables, and prep your assets.

• We prepare a detailed scope of work (your “Purchase Agreement”)

• No hidden costs—we work from upfront pricing

• You receive a custom project timeline and asset checklist

• You secure your domain (or we’ll help you get one via Google Domains or GoDaddy etc.)

• We begin structuring the content and page elements—your “blueprints”

We use tried-and-tested fully customizable web page models tailored to your business. Think of them like home plan variations — custom, but based on proven layouts that work.

Goal: Create your live custom website site, layer by layer.

• Visual design mockups and content styling

• Build in Webflow or Shopify depending on your needs

• Weekly updates and collaborative feedback sessions

• Optional copywriting support, blog setup, or email templates

• SEO basics and integrations included

• Fully mobile-optimized, responsive layout

• Back-end setup and form connections

Much like framing, siding, drywall, and finish carpentry, this is where it all comes together. You’ll see your site grow in real time, and we’ll guide you through any key decisions as we build.

Goal: Ensure everything is exactly where it should be.

• Full walk-through of the website with your designer

• Internal testing and quality check

• Light content adjustments and polish

• Prep for launch (like Certificate of Occupancy!)

• Training session or guide for how to make updates if needed

This is your “trim walk” or “electrical walk”—checking that the final product reflects the vision and functions properly.

Goal: Celebrate your new digital home—and start using it.

• We connect your domain

• Verify site indexing and launch optimization

• Hand-off documentation and video training

• Support during the first week live

Optional add-ons like blogging, newsletters, or marketing templates can also be added during this phase.

Goal: Give your website the support it deserves.

• Monthly hosting and maintenance plans (starting at $95/mo)

• Software updates, performance monitoring, backup security

• Add new pages, blog posts, or sections as your business grows

• Hourly support for future needs (new offerings, photos, seasonal refreshes, etc.)

Just like with a new home, you need someone to call if something isn’t working—or if you want to upgrade.